Deskripsi Pekerjaan:

Brand & Social Media Lead is responsible for driving the company's brand strategy and social media presence as part of a dedicated division under the Commercial Department. This role involves analyzing trends, developing campaigns, and ensuring consistent brand communication. You will collaborate with cross-functional teams and lead efforts to align brand initiatives with commercial objectives, while ensuring brand consistency across all channels.

Key Responsibilities:

1. Social Media Trend Analysis: Stay updated on social media trends, user behaviors, and competitor activities. Leverage these insights to inform brand strategy and increase engagement.
2. Campaign Strategy and Execution: Develop, plan, and manage social media and brand campaigns, ensuring they align with commercial goals. Lead the execution of campaigns, including timeline and budget management, and ensure high-quality delivery.
3. Brand Perception and Voice: Define and manage the brand’s perceived value, establishing a consistent and authentic brand voice across all platforms. Ensure messaging aligns with target audience expectations.
4. Brand Guidelines and Consistency: Create and maintain brand guidelines to ensure consistency across all touchpoints. Enforce these guidelines internally and externally to maintain brand integrity.
5. Brand Performance Analysis: Monitor and evaluate brand performance through key metrics (engagement, reach, sentiment, etc.). Provide insights to improve brand strategy and performance.
6. Customer Identification and Growth: Identify potential new customer segments and growth opportunities through market research and trend analysis. Implement strategies to target these segments effectively.
7. Marketing Plan Execution: Work closely with the commercial and marketing teams to implement branding initiatives that align with broader business objectives. Ensure seamless integration of branding efforts into the company’s overall strategy.
8. Campaign Effectiveness Analysis: Measure the effectiveness of social media and brand campaigns through performance data. Provide detailed reports and recommendations to improve future campaigns.

Kualifikasi:

1. 2-3 years of experience in brand management and social media strategy.
2. Proven experience in leading or managing a team is highly preferred.
3. Strong understanding of social media platforms and familiarity with analytics tools
4. Ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail.
5. Excellent communication skills, both written and verbal, with a focus on clear, consistent messaging.
6. Demonstrated ability to work cross-functionally with commercial, marketing, and other teams to execute strategic goals.