Job Description

• Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email, web push, in-app push, and WhatsApp)
• Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
• Own all metrics in order to proactively optimize and develop all CRM programs to create the best customer experience
• Collaborate with marketing teams and across teams, including product, engineering, and data to achieve the collective CRM vision
• Spotting ways to improve usage of the CRM tool through automating tasks & flows
• Lead development of the roadmap for a clear A/B or Multivariate testing framework of new and existing programs to increase growth and improve retention
• In-depth analysis of campaigns

Minimum Qualifications

• 1-3 years of experience working on Marketing automation tools like MoEngage, Braze, CleverTap, etc.
• Have an ability to thrive in a fast-paced environment
• Should have an eye for detail, analytical mindset
• Should be able to do quick and flawless execution of campaigns on MoEngage