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Sayurbox
Performance Marketing Jr. Manager
Jakarta
Transportation, Logistics, Supply Chain and Storage
Full-Time
Diunggah 2023 years ago
Deskripsi Pekerjaan
Sayurbox is Indonesia’s leading farm-to-table e-commerce grocery, providing thousands of affordable and high-quality vegetables, fruits, meats, seafood, and grocery items sourced directly from local farmers, producers, and suppliers.
Sayurbox’s vision is to make fresh produce accessible and affordable to end consumers.
To achieve our vision and missions, we require our team to be aligned with our values :
- Customer-obsessed
- Extreme ownership
- Growth mindset
- Impactful CollaborationJob Descriptions :
- Develop digital performance marketing strategy across business verticals for paid channels
- Leverage various data sources and combine with external data to set digital media strategies
- Define digital media tools and services to ensure world-class planning and buying capabilities
- Drive development and implementation of consistent KPIs in collaboration with all Marketing team function
- Drive market leading ROAS and analyze optimum digital mix to achieve KPIs
- Manage external partner and media owners, including regular evaluation of delivery and services
- Focus on new and innovative ways of reactivating customers through constant testing & refining of new initiatives
- Improve channel performance via heavy A/B testing on all key levers to keep improving channel CTR and Conversions. Work cross-functionally with Analytics /Marketing team to uplift channel performance via incremental analysis
- Close collaboration with user growth/branding/commercial/campaign / and other biz units to leverage each other's strength for integrated marketing uplift for the whole platform
- Continuously improve and optimize BAU media investment efficiencies across media channels and digital touchpoints (on and offsite) against master performance KPIs benchmarks
- Report on key metrics, learnings and marketing campaigns with stakeholders
- Responsible for end to end Performance Marketing operations. Plan, setup, monitor and optimize digital advertising channels
Job Requirements :
- Bachelor's degree in business, marketing, statistics/math's or tech-related majors
- A minimum of 4-5 years of experience in digital performance marketing or relevant/related roles
- Hands-on experience in executing at least one of the performance marketing channels (Google Adwords, Facebook, 3rd Party Networks) and a solid understanding of underlying tech building blocks (product feed, automation and more) is critical
- Familiar with mobile app user acquisition and retargeting; have solid knowledge about cross-channel tracking, attribution logic and MMPs
- Engage and effectively communicate with senior executive stakeholders across the organization
- Strong understanding of digital advertising technologies and marketing attribution models
- Excellent oral and written communication skills, comfortable presenting to big groups of audiences on a regular basis
- Excellent organizational, project management and time management skills
- Ability to analyze reports and communicate findings succinctly to cross-functional business partners
- Ability to multitask, meet deadlines and thrive in a fast-paced environment
- Experience with start-up and/or tech-driven environments desired